CHAOS DEMANDS
STRUCTURE
[ I TREAT MARKETING AS AN ENGINEERING DISCIPLINE ]
BUILDING INFRASTRUCTURE, DATA SPINES, AND PROCESSES
THAT ALLOW COMPANIES TO SCALE WITHOUT BREAKING.
Launching is not magic; it's an algorithm. I define "Minimum Viable Value," identify real Product-Market Fit, and engineer the route from cold contact to transaction. No hallucinations, just data-driven execution.
TRACK RECORD
SYSTEM ARCHITECTURE LOG
This domain serves as the technical documentation for Pavel Guliaev. It is not a standard portfolio; it is a log of how I deconstruct market entropy into scalable Revenue Operations (RevOps).
I treat Marketing as an Engineering discipline. I do not "run campaigns." I architect Growth Infrastructures. My role is to eliminate "random acts of marketing" and replace them with precise, data-governed loops that generate predictable revenue.
// CORE PHILOSOPHY: FORENSIC GTM
Most strategies copy the leader. My approach Decodes Market Reality. Using deep forensic data analysis, I identify Behavioral Vacuums—gaps in demand that competitors are structurally unable to see or fill.
// OPERATING PROTOCOLS
I operate at the intersection of Strategic Analytics, Product Data, and Platform Algorithms. My stack consists of three layers:
- ► Strategy as Code (GTM): Diagnosing portfolio entropy and engineering routes to market that bypass competition.
- ► Revenue Architecture (RevOps): Aligning the funnel with P&L. Fixing unit economics before scaling media spend.
- ► The Data Spine (PIM & Infra): Building the "nervous system" of the brand. Ensuring product truth flows from HQ to the digital shelf with zero latency.
// DEPLOYED LOGS
Below are the logs of deployed architectures across high-stakes sectors. From re-engineering global FMCG portfolios (P&G) to building reputation moats in closed markets (NYC Tourism). Read the case studies to see the logic in execution.
Currently accepting architectural challenges, full-time roles, or complex advisory projects.